Not Impossible is selling a selection of books hand curated by Lucy Moore from Claire de Rouen books. Claire de Rouen Books opened in 2005 with a launch party for a new book by Bruce Weber. Specialising in photography and fashion, under Claire's direction it became known for its internationally-sourced stock of limited edition, signed, and hot-off-the-press books and magazines, with a strong focus on micropublishing and scarce paper treasures. In 2012 after Claire passed away, Lily Cole and Lucy Moore bought the store and they were both keen to continue it in the same spirit. Having trained as an artist, Moore initiated a programme of artist projects as well as reading groups, lectures and film screenings. In June 2014 Claire De Rouen hosted the first annual Rare Book fair at the ICA, called Room and Book, it brought rare book dealers from around the world.