Founded by Lily Cole and Kwame Ferreira with friends in 2011, Impossible is a collective of designers, artists and engineers who try and solve problems and address social issues. Originally a platform to foster community, Impossible is a certified b-corp with several different facets: Impossible People is an app that connects people to share skills and services, with the purpose of connecting and driving greater community cohesion. Buy Impossible is a shop that sells products with purpose, from earrings made by Syrian refugees to glasses handmade in Zimbabwe. Shop here. Impossible to Print is a magazine charting some of the stories, talks, interviews and workshops that come out of Impossible. Impossible Labs is an innovation agency using technology to solve problems. Visit us at impossible.com
Claire de Rouen Books opened in 2005 with a launch party for a new book by Bruce Weber. Specialising in photography and fashion, under Claire's direction it became known for its internationally-sourced stock of limited edition, signed, and hot-off-the-press books and magazines, with a strong focus on micropublishing and scarce paper treasures. In 2012 after Claire passed away, Lucy Moore and Lily Cole bought the store, keen to continue it in the same spirit. Having trained as an artist, Moore initiated a programme of artist projects as well as reading groups, lectures and film screenings. Visit CDR at 125 Charing Cross Road, London, or online.
Wild Rubber is an independent, open and collaborative project that seeks to increase the value of wild rubber to local tappers in the Amazonian rainforest through developing new products, and creating partnerships with existing brands to source this material. Lily Cole developed Wild Rubber with Sky and WWF's support, following on from her work with Sky Rainforest Rescue. Sky Rainforest Rescue, was a partnership, launched by Sky and WWF in 2009 which aimed to help protect one billion trees in Acre, north-west Brazil, across an area the size of Belgium. Learn more at wildrubber.com